Staging: Make it pretty! Sell it faster!

The cover story in this week’s Chronicle real estate section is about staging a property to make it show its best. It works, but it’s not always fun for the sellers. Sue O’Callaghan, one of the sellers interviewed for the story, is a case in point: she and her son were our clients last summer when they listed their duplex on Guerrero with me and Matt. By her own account, Sue moaned and groaned, but the place sold in five days for about $160,000 over the asking price.

Check out the article for the full story, and (shameless plug alert) a quote from me about why staging is important, especially in San Francisco.