San Francisco Real Estate Times Death Watch

When I first started in real estate in San Francisco, the Real Estate Times was the go-to magazine for real estate. If you were anyone, and at the time I wasn’t, you were in the Real Estate Times, and your listings were in the Real Estate Times, and if you were really someone, your colleagues would find a way to mention you in the Real Estate Times.

Every market has (or had) a version of the Real Estate Times. Ours is full color, high gloss on every (paid) page of information (advertisement). I’ve seen others across the country that are black and white, some printed on newspaper stock, others printed on their brother’s uncle’s ink-jet printer…

It used to be that the Real Estate Times was reliably hundreds of pages, and listing dates and schedules were determined by its print deadline. I picked up the most recent (October 14 – 27, 2010) copy of the San Francisco Real Estate Times, and it is down to 60 pages (including front and back cover, which are paid advertisements).

Below is photographic evidence of the “internet marketing diet” that the Real Estate Times has been on. Anyone want to venture a guess on when they cease publication?