While we don’t talk about it a lot here on our website, Britton and I are both agents for San Francisco’s largest independent brokerage, Zephyr Real Estate. As I was perusing the latest edition of Realtor magazineÂ this morning I came across an article with a current look at the state of play for the large real estate brokerage franchises. I was surprised by what I learned, to say the least and it made me feel good about my decision to hang my license with an independent and local firm.Â
As you can see from the two pages below, there is a significant cost associated with running a local franchise. In addition to the upfront costs, most real estate franchises charge an ongoing royalty fee of 6%.
And Zephyr Real Estate, being local and independent, never has to hand over their daily lunch money (or 6% of it) to a bigger fish. Which means Zephyr has 6% more money to invest locally in agents, in the brand, or in the community. Zephyr has always had a strong presence in supporting local charities and non-profit organizations, and this level of community involvement and support is another reason that I believe I picked the right company to be a part of.
While the list of local charities we support is long, instead I thought I’d mention two that I’ve worked with first hand because of Zephyr’s community support and involvement. The first is Project Open HandÂ -Â a program that helps make sure that eldery, disabled, and low-income individuals continue to have access to healthy and nutritious food – where Zephyr has maintained a delivery route for years.
The other is Rebuilding Together, a program that helps homeowners with maintenance and improvement to their homes. While we haven’t sponsored a house in the past couple of years, Britton helped to lead and organize Zephyr efforts for several y ears.
So does being local and independent matter? I would say yes, absolutely. And what are those 6 reasons? 1%, 2%, 3%, 4%, 5%, 6%… those are 6 great reasons for me.