Real Estate Times, Under 40 Pages
The last few times I checked out a real estate times (which begs the question – who reads the Real Estate Times more, consumers or industry professionals?) magazine it was about 50 some-odd pages. Which is far, far, far thinner than they were back when I first started in real estate (when an aol.com email address was cool and if you wanted to send a document quickly you used the fax machine) I can remember editions of the Real Estate Times that were 200+ pages.
Those days are (thankfully) long gone. The most recent edition of our local print glossy dedicated to all things glamorous in real estate comes in – cover to cover – at either 32 or 36 pages. Which makes you wonder… at what point does the magazine become so anorexic that it is no longer a viable and self-sustaining life form?
Print isn’t cheap to produce, and I imagine they have enough fixed costs that they’ve got to be approaching the threshold for losing money on each issue they print. Which doesn’t seem like a business that can last for much longer… but who knows, for all I know they’ve got a magical free printer (operated by unicorns) in a magic closet somewhere, and they’ll continue to be able to churn out print editions with 10 pages at a profit.
I’ve been predicting the end of The Real Estate Times for a while… what are your thoughts?
