- The Marketing Process
- Staging Your Property
- Why You Should Maximize Disclosure
- Promoting Your Property to the Brokerage Community
- Promoting Your Property to the Public
- Pricing Strategy
Selling your home in SF involves many processes & procedures that include: polishing well lived corners so it shows as well as possible, setting an appropriate price paired with the best marketing strategy and complying with a variety of disclosure & inspection requirements depending on age of home and type of construction. We work with sellers who choose to manage some of this process alone and others who look to our team to handle every aspect of their sale. We are here for you and your individual needs.
Marketing & Staging Your Property:
We almost always recommend that prior to listing your property it gets a fresh coat of paint, and a bit of “standardization” by removing personal items and keepsakes. Staging offers you the opportunity to showcase the features of your home while minimizing items that may distract from the marketing plan. Our team will work with you to identify opportunities— both large and small — and prioritize the improvements that provide the greatest return on your investment.
Whether it is recommending tradespeople for repairs, coordinating necessary inspections, or partnering with the best staging and design teams, our job is to manage all of the details that go into bringing your property to market.
Disclosure Tactics & Advantages:
Ensuring accurate disclosures is essential for real estate transactions. These range from identifying regulated construction or design materials to environmental hazards and city conservation ordinances. We will work with you to prepare a full disclosure package prior to marketing your home. Accurate and timely disclosures enable potential buyers to quickly assess your home and make informed decisions. Comprehensive disclosures minimize negotiations and minimize your future legal liability.
Promoting Your Property:
Exposing your home to interested, qualified and motivated buyers and potential buyers is the best way to ensure you the highest price for your home. We market to two distinct groups — real estate agents and the general public using media appropriate for your goals.
Real Estate Professionals: Why market to other real estate agents? In addition to working with sellers, most agents work with buyers who have been pre-approved for a mortgage and are actively seeking to purchase a home. By marketing to these agents, we ensure that your property is exposed to the people who are most likely to write a purchase offer. Our marketing tools include the Multiple Listing Service (MLS), Zephyr office tour, Tuesday broker’s tour, email and web marketing.
The General Public: Neighbors, friends, and word-of-mouth advertising also bring potential buyers to your SF home. By using tools such as the MLS, online advertising, weekend open houses, special showings, postcard mailings, email, and online marketing we make sure your SF home receives maximum exposure.
The Internet: It goes without saying that since you are reading this on our website, you understand the importance of online marketing. We work hard to feature your SF home in a multitude of real estate brokerage sites, including posting videos on our San Francisco Real Estate Video YouTube channel, developing search engine advertising campaigns, highlighting your property in social media channels, and taking advantage of our extensive technology backgrounds to make sure that your property stands out online.
Once we’ve found the right buyer for your home, we negotiate the best sales price and most favorable terms for you. We actively manage the sale during the escrow period, attending inspections, keeping track of important deadlines, and making sure your deal stays on track! If there should be a set-back for any reason, you’ll have the full support of a professional and well-experienced team on your side every step of the way.