It’s critical when selling your home to be prepared.

Selling your home involves multiple tasks: spiffing it up so it shows as well as possible, setting an appropriate price, marketing the property, and complying with a host of disclosure laws.

Staging, fresh paint, and “de-cluttering” your home are a few of the many things you can do to prepare your home for sale. We will identify the things you can do — both large and small — to make sure that your home shows in top condition. We will arrange staging, recommend tradespeople for pre-sale repairs, and coordinate all the details that go into bringing your home to market.

Accurate disclosure is an absolute must for the sale of a home. We will work with you to prepare a full disclosure package prior to marketing your home. Full and accurate disclosure before marketing helps protect you from future legal action, ensures that buyers make informed decisions, and minimizes negotiations during the escrow process.

Exposing your property to the maximum number of potential buyers is the best way to ensure we bring you the highest price possible for your home. We use multiple tools to market your properties to two specific groups — real estate agents and the general public.

Real Estate Agents: Why market to other real estate agents? In addition to working with sellers, most agents work with buyers who have been pre-approved for a mortgage and are actively seeking to purchase a home. By marketing to these agents, we ensure that your property is exposed to the people who are most likely to write a purchase offer. Our marketing tools include the Multiple Listing Service (MLS), Zephyr office tour, Tuesday broker’s tour, the Real Estate Times magazine, distribution of property statements to over 700 agents in the city, and email and web marketing.

The General Public: Neighbors, friends, and word-of-mouth advertising also bring potential buyers to your home. By using tools such as the MLS, San Francisco Chronicle advertising, CraigsList.com, weekend open houses, special showings, postcard mailings, email, and web marketing we make sure we quickly get the word out about your home.

Once we’ve found the right buyer for your home, we work hard to negotiate the best sales price and most favorable terms for you. We actively manage the sale during the escrow period, attending inspections, keeping track of important deadlines, and making sure your deal stays on track!

If you have a particular question about your home, please contact us for a personal response.