Real Estate Times Deathwatch, continued…

The continuing irrelevance of print media advertising for real estate marketing is something that I’ve mentioned before. In particular, I give our local glossy mag a pretty hard time, so I figured I’d take a look at the most recent issue (Mar 17 – 30) to see how they are doing. By all accounts, as we are in peak real estate selling season in San Francisco (February – June, then September – October) so the magazine should be at its healthiest, heaviest fighting weight right now. Unfortunately for them, the latest issue clocks in at an underwhelming 48 pages (not including front cover, inside front cover, inside rear cover, and rear cover).

Real Estate Times, looking pretty anorexic

As you can see from the image above, the Real Estate Times San Francisco is looking just as anorexic and haggard as the January issue, but the continued weight loss is all the more shocking given that this is peak season for real estate advertising.

Perhaps even more ominous for this all glossy production is that they dedicate a full page of advertising to explaining all of the online websites that will feature your advertising if you shell out the bucks for a page in their publication. Which seems to me to really undercut their messaging that print is an expensive and utterly necessary part of a successful property marketing campaign.

As you may have guessed, I strongly disagree – and here’s one more reason why: demographics. If I’m going to shell out the kind of dollars that Real Estate Times San Francisco wants for a full page ad, I could run a much more targeted campaign on facebook, google adwords, display ads, or pretty much any online advertising space. Advertising in print leaves me up to the mercy of the fates – I have no idea who is going to pick up a copy and read it. But online I can target my dollars in a very, very, very specific way and have incredible data to analyze during and after the campaign.

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High/Low: What’s new in San Francisco this past week

The Friday high/low game has been rather rudely interruped lately by all sorts of other important posts that just couldn’t wait. Luckily for you, we’ve got time to squeeze the cheapest and most expensive homes for sale in San Francisco this week on the production calendar. This week the for sale extremes are both single-family houses, although they couldn’t be more different.

Answering the question of “What’s a lot in the Bayview worth?” we have 1321 Revere Ave., which is tenant occupied although described by the listing agent as “This home is a tear down.” Wonder if the tenants have gotten the news? No rent is listed… So what does a lot in the Bayview list for sale? In this case, the answer seems to be $50,000. No photo was available in the MLS, so here is the birds-eye view from Bing since Google had no street view to offer.

1321 Revere Ave listed by Johnny Heckenberg of Real Estate EBroker

 

 

If a lot with a house on it in the Bayview isn’t exactly what you are looking for, then perhaps a re-tread in Jordan Park will suit your tastes?  Originally listed last year for $3,400,000 and withdrawn at the end of January, 170 Commonwealth is “new” to the market with a $100,000 price reduction, coming in now at $3,300,000. Although, it should be noted with a 20% down payment on 170 Commonwealth you could pick up at least 13 lots in the Bayview! There are no public open houses planned for this home for sale, so if you are interested be sure to get in touch with your trusty realtor to arrange a private showing.

170 Commonwealth listed by Grace Shohet of Hill & Co.

As you can see, the real estate market in San Francisco never fails to give you an incredible range of homes for sale to choose from. Will the lot in the Bayview sell? Will 170 Commonwealth find a new owner this go round? Only time will tell!

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Price Per Square Foot: A Useful San Francisco Metric?

Ah, price per square foot. Is it a valid metric when pricing real estate? But more importantly (to me, at least), is a the more narrow question of it is a valid metric when pricing San Francisco real estate? This is a topic that inspires heated discussion, debate, and feelings, so let’s keep it friendly and respectful in the comments. Below is my opinion on price per square foot in San Francisco, based on my experience as a realtor in San Francisco over the past 9 years. I’ll start with where I think it can be a useful yardstick.

Price per square foot can be a useful metric when you are comparing apples to apples. For example, within a particular condominium building or project – One Hawthorne, One Rincon, The Infinity, or Millennium Tower, for example. If you have a basically interchangeable housing style, lofts in a box built around 2000 in San Francisco in district 9 for example, then price per square foot can again be a useful metric. But the amount of “apples to apples” housing stock in San Francisco is fairly limited and most of it is centered around district 9 neighborhoods like South Beach, Yerba Buena, or South of Market.

Price per square foot, as a general rule, is not a good metric for San Francisco real estate because our homes are so individual and distinct. Every home is unique, and given that many of our neighborhoods have diverse and widely varying housing stock, price per square foot becomes a poor measure when comparing house A to house B in Noe Valley. In addition to basic features like layout, room count, architectural style and property condition, price per square foot fails to take into account many intangibles like how light and airy a home feels, or if it is considered a good block or a heavily trafficked block that is less desirable.

I bring all of this up because in the coming days I’m going to be publishing an incredible amount of charts and statistics about San Franicsco real estate performance in 2010 compared to 2009. One of the metrics I have charted for San Francisco neighborhoods is price per square foot. Not because it is an excellent metric to calculate what the value of a particular home is, but because it is an often asked for metric, and it can help in validating high level trends about pricing direction. But before I present all the data, I just wanted to raise my concerns and feelings about price per square foot.

2010 vs. 2009 Reports:

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Alamo Square Mansion History

//Update: January 11, 2011, 3:00pm// The original content of this post has been removed at the request of the listing agent.

Alamo Square, while perhaps not quite a storybook neighborhood, is certainly a quintessential San Francisco neighborhood. The area bounded by Golden Gate Avenue, Divisadero, Webster Street and Fell Street is formally designated as the Alamo Square Historic District.  If you are thinking of an iconic San Francisco mansion, you are probably thinking of something in Alamo Square. The mansion in the title credits of “Full House” sits directly off of Alamo Square park, and was listed last year by a Zephyr agent. It was originally listed for sale at a price of $3,999,999 and when it was withdrawn the asking price was $2,950,000. No word on if it will be back this year, but it wouldn’t be a mansion if there weren’t people from across the globe out front taking pictures and asking if you knew John Stamos or Bob Saget, right?

Iconic Victorian Mansions, San Francisco, Alamo Square

The iconic picture of classic San Francisco Victorians with high-rises in the background is also from Alamo Square. In fact, the mansion that I mentioned was for sale above – 722 Steiner – is a part of what is locally known as postcard row, although it isn’t visible in the above image.

Another famous mansion in Alamo Square is the Archbishop’s mansion, which is located at 1000 Fulton St. and now serves as a bed and breakfast. If you can’t afford an Alamo Square mansion all for yourself, at least you can visit and stay in a famous one! Built in 1904 for Archbishop Riordan, it served as his home for many years and the mansion was a very visible sign of the prominent role played by the Catholic Church in San Francisco at that time. The Archbishop’s mansion is officially recognized as San Francisco landmark #151.

Westerfield House at 1198 Fulton St. Image from Wikimedia

The Westerfield house, too modest to officially call itself a mansion, is also on Alamo Square park, and is landmark #89000197 on the National Register of Historic Places. The mansion was originally built in 1889 for San Francisco banker and candy baron William Westerfeld (what an awesome combo). Since then, the mansion has seen quite a lot of interesting uses, and has not been for sale since 1986 when it was purchased and substantially restored and renovated as a residence by a private individual.

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Transbay Terminal Demolition in San Francisco

This morning, I had the pleasure of attending a luxury sales market-watch meeting on the 55th floor of San Francisco’s Millennium Tower. From our location in residence 55A (on the northwest corner of the building), I had a phenomenal view of the wrecking ball taking its first bites out of the Transbay Terminal. The Transbay terminal was originally built in the 1930′s (from one depression era project we lurch to another, but I digress…), and after the demolition is complete a new Transbay terminal will rise from the ashes.

There has been much talk about the Transbay Tower that is expected to be constructed along with the new terminal after demolition is complete. And when the economy and real estate were roaring along, plans were approved for a tower with a height of roughly 1,000 feet to be constructed. But then the bottom fell out of the world, and what will actually be built remains to be seen.

Construction plans at the transbay tower and terminal have also shifted a bit. Originally, the plan was to construct the new terminal and then dig beneath it to make a home for high speed rail. However, thanks to the infusion of $400 million in stimulus funds (therefore (hopefully) eliminating all tea-partiers from ever using the high speed rail terminal) the really big hole in the ground for trains will be built now, which means once they finish tearing down the existing transbay structure they will spend about two years digging a very large hole in the ground.

Whether or not high-speed rail ever makes it to the transbay terminal (or any other terminus) in San Francisco after demolition is complete remains to be seen. As of this writing, it appears that the first high speed rail link to be built in California will go from Corcoran to Fresno. As a quick aside, we can understand completely why someone would want to flee Corcoran or Fresno as fast as transit will allow them, but we don’t really understand the point of trading one god-forsaken hellhole for another. Corcoran –> Anywhere but Fresno or Fresno –> Anywhere but Corcoran makes a whole heck of a lot more sense to use than Corcoran <–> Fresno. But hey, maybe some day, in a future far far away, you’ll be able to flee from either of those central valley spots to the transbay terminal of San Francisco.

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Quantitative Easing – the cartoon version

Quantitative Easing, explained by your favorite cartoon characters. This post made it up on to our jacksonfuller real estate team facebook page yesterday, but it is so delicious that I had to share it here as well.

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Your Guide to Closing Escrow: The Estimated Settlement Statement Explained

Real estate transactions can easily become some of the most complex and convoluted transactions around, and the estimated settlement statement shows up at the end of the transaction when people are generally feeling stressed and exhausted. A great real estate agent will do a phenomenal job of guiding you through the transaction, helping you to understand the options at the various decision points and making sure you understand the documents that you are signing. Alas, not all real estate agents are great. But I digress… At least two settlement statements will be generated, one for the buyer and one for the seller.

Today we will look at the estimated settlement statement from the seller’s perspective. The estimated settlement statement is prepared by the closing agent (in San Francisco the closing agent is traditionally the title company that is acting as your escrow agent). The estimated settlement statement (also known as the closing statement) is the estimate prepared to show the seller how much money they will be receiving from the sale after all closing costs, taxes, and transaction fees are paid for. In the event that the sale price doesn’t cover all of the costs, the closing statement would show the seller how much money the need to bring to the closing agent so that the transaction can close.

Estimated Settlement Statement (Closing Statement)

So let’s break it down:

The top of the closing statement will generally explain the basics of the transaction. This should include the property address, buyer’s information and seller’s information. It goes without saying, but be sure your looking at the statement for your property and transaction — not someone elses file!

Top of Estimated Closing Statement

The next section will list the total consideration being received by the seller. In plain english, this is the sales price. This is the amount from which (almost) everything that follows on the statement will be deducted.

Sales Price

Real estate contracts generally contain proration language for things such as property taxes, homeowners association dues, management fees, or any other costs that run with the property. In San Francisco, regardless of the number of days in the actual closing month items are prorated based on a 30 day month. The next section lists the prorations, which for this transaction were only county property taxes.

Prorations (taxes, HOA fees, etc.)

In San Francisco, the seller pays the real estate commission, which is split between the listing agent and buyer’s agent.

Next up will be the loan payoff section, which will list the principal balance to be paid off, any accrued interest (mortgages are paid in arrears). In addition, lenders generally charge a variety of administrative fees that are often have names like reconveyance fee, statement fee, administrative fee, etc. In addition, there will be charges to record the payoff of the loan at the city/county (providing proof in the public record that the seller has successfully paid off the loan in question). These fees show up on this closing statement as the recording fee and the wire fee.

Loan Payoffs and Associated Fees

In San Francisco, the title company generally acts as the escrow agent and the buyer is responsible for both escrow fees and title insurance costs. The title company will collect and pay the county transfer tax in San Francisco (essentially, a sales tax on real estate transactions). They also generally charge a wire fee (why is beyond me, but I digress), and a notary fee to notarize signatures. This particular settlement statement also has a $4.00 charge to record a document particular to this transaction in the public record.

Title and Escrow Charges

Next up comes a section that is listing any additional payments made to third party companies during the transaction on behalf of the seller. In San Francisco, these are generally for city or state mandated disclosure reports. This estimated settlement statement has a payment of $330 to an energy company, $89.95 for a required natural hazard disclosure, $125 for a required city disclosure (3R report), and $395 for an escrow coordinator fee (the transaction manager being used by the listing agent).

Payments to 3rd Parties

The next line is, depending on the sales price, the happy line or the sad line. It will total up the charges against the sales price, and estimated the proceeds to the seller (if it is the happy line) or the amount needed from the seller to close the transaction (in which case it is the sad line).

Proceeds due to (or needed from) Seller

Finally, it is important to remember that all of the charges in the closing statement are estimates! Things can adjust based upon the actual closing date (in particular, these would be things like tax prorations and accrued interest). Escrow agents can close a transaction with excess funds, but they cannot close a transaction that does not have enough money in escrow to cover all costs, so escrow agents (title companies in San Francisco) will generally estimate slightly high and then immediately cut a check to refund any overcharges after the escrow has closed. All parties receive a final settlement statement once the transaction has closed.

It is an Estimate until it is Closed!

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The Marina Neighborhood in San Francisco: A Quick 59 Second Tour

The Marina neighborhood in San Francisco is a neighborhood with a reputation in real estate. What kind of reputation? Watch and learn:

The Marina neighborhood is filled with stunning views of iconic San Francisco locales like the Golden Gate Bridge and the Palace of fine arts. Located at the tip of the San Francisco peninsula it is bounded roughly on the north by Lombard street, bounded by Lyon to the west and Van Ness to the east.  Much of the Marina is built on landfill debris from the 1906  earthquake and fire and as a result, the Marina is one of the flattest neighborhoods in town – a treat for runners and walkers both as they stroll through Ft. Mason,  Marina Green, or Chrissy Field (however, on the downside, it also means that most of The Marina is on ground that will liquefy during an earthquake, a term known as liquefaction).

Chestnut street is home to the neighborhood shopping district, with both chain stores and many local boutiques. If you’ve got a sweet tooth, be sure to try a cupcake at Kara’s on Scott street (a personal favorite of mine). And Kara, if you appreciate the plug, feel free to send me some cupcakes. I’m not picky about the flavor! The Marina is also a happening nightlife destination for young professionals, and some great restaurants (other thank cupcakes) can also be found in the neighborhood.

Real estate in the Marina neighborhood features many single family homes, as well as condominiums in smaller buildings and some medium sized apartment buildings. There are some smaller unit buildings as well. “Marina Style” barrel front homes and art deco style buildings are a hallmark of the area. Want to know more about homes for sale in The Marina? Give us a call, tweet, or email today and we would be happy to help you explore this stunning San Francisco neighborhood.

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The Long View of Real Estate Values

Economist Barry Ritholtz was asked to update the Case-Shiller chart that looked at real estate prices over the past 100 years Irrational Exeburance, 2nd edition, 2006, by Robert J. Shiller)

A recent real estate conference I attended had a speaker talking about whether or not housing really was an amazing investment that was always going to produce amazing returns, or if the increases in home values over the years was due to changes in lending that made it easier for consumers to borrow more money.

This graph supports his feelings, look particularly at the post WW-II increase, when the GI Bill made home purchasing dramatically easier for a large number of Americans. The next big spike is the 1970′s, when Freddie and Fannie were created and began the securitization of mortgages, allowing them to be resold on secondary markets. And then you have the 1980′s, which introduced the adjustable rate mortgage. And finally, the 2000′s, when sub-prime and a variety of other “exotic” mortgages were introduced.

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Cool New Tools from Inman

One of the fun parts of Inman Connect (and there were many) was the developer challenge. Essentially, they give developers 48 hours to come up with a slick and useful real estate app.

One of the apps was from stupeflix, and it allows any Realtor to take a static web page and insto-magically create a video out of the content.

Try it out for yourself at the following link. I was hoping to have a demo for you from one of my listings, but it keeps timing out. The joys of being on the bleeding edge!

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